About Us
Lali is a pocket-friendly fashion label founded by Nitu Mittal, a visionary entrepreneur with deep expertise in global logistics, e-commerce, and direct-to-consumer (D2C) brand solutions. With a strong belief that fashion should be both affordable and stylish, Lali was created to bring high-quality designs within everyone’s reach, making everyday fashion both elegant and accessible.
Our founder, Nitu Mittal, serves as the Director of Lali and plays a pivotal role in shaping the brand’s vision and growth. She has pursued both her Graduation and Post-Graduation from Dr. Bhim Rao Ambedkar University, Agra, equipping her with a strong academic foundation. With her leadership and dedication, she continues to drive Lali forward as a pocket-friendly fashion label that resonates with today’s generation. For professional correspondence, she can be reached at Nitu@lali.co.in
Nitu’s career reflects a journey of innovation and leadership. She began her professional path in global logistics, gaining hands-on experience in end-to-end shipping and logistics management as Director at Wisdom Logistic Service, Hong Kong (2017–2019). Building on this foundation, she went on to establish Flash Logisys Global Pvt. Ltd. in 2022, a company dedicated to providing complete e-commerce and D2C solutions—from pick, pack, dispatch, and delivery to ongoing support for sellers and buyers.
With over three years of entrepreneurial success in Flash Logisys, Nitu has been instrumental in empowering D2C brands and entrepreneurs across India and globally. Her expertise in business ownership, start-up leadership, and operational excellence has laid the groundwork for launching Lali.
The Vision Behind Lali
Lali is not just a fashion brand—it’s a movement to redefine affordable style. With the founder’s rich experience in managing global e-commerce supply chains, the brand ensures that every product reaches customers with the same commitment to quality, value, and convenience.
Our collections are crafted for individuals who want to look their best without overspending. We believe that fashion is not just about clothing—it’s about confidence, expression, and everyday empowerment.
Why Choose Lali?
- A pocket-friendly fashion label designed for today’s value-conscious shoppers.
- Backed by years of expertise in import/export and D2C brand solutions.
- A founder with proven leadership in logistics, start-ups, and e-commerce innovation.
- End-to-end customer-first approach ensuring style with trust.
At Lali, we are building more than a brand—we are creating a community where fashion meets affordability, accessibility, and authenticity.